Boulevard Alternatives for Small Nail Salons (2026)

Contents · 7 sections

1. Comparison table
2. Boulevard pricing
3. Lower starting prices
4. The phone
5. Where Bukkii fits
6. Final verdict
7. FAQ

Every figure below was read on the vendor's own page on November 10, 2026. Boulevard's plan prices come from joinblvd.com/pricing, checked Nov 10, 2026, in both the Annually view the page opens on and the Monthly view after you flip the toggle. Beau's price comes from joinblvd.com/features/ai-receptionist, checked the same day. The head-to-head with Mangomint already lives on Mangomint vs Boulevard, which was checked September 25, 2026. This page does not repeat that essay. Instead, it asks whether Boulevard's price tier fits a small US nail salon, and it links to the narrower alternatives: Vagaro alternatives, Fresha alternative, Booksy alternative, and GlossGenius vs Vagaro.

Comparison table

As of Nov 10, 2026. Each cell shows a starting price from that vendor's own page, checked Nov 10, 2026, in US dollars. A starred Boulevard price is the fall offer for new customers. This table does not multiply a per-person fee by a chair count and call the result your invoice.

Boulevard pricing

Boulevard sells a salon and spa platform, not a single booking link. On joinblvd.com/pricing, checked Nov 10, 2026, the billing control opens on Annually and prints (Save 10%). In that view, Essentials is $143 a month for 1 location. The card says it's built for small teams with simple operations and one single location. Included: up to 5 providers (the page says those are bookable calendars), plus 250 free texts, 1,000 free email blasts, and 50 GB storage. A sixth bookable calendar doesn't fit on that plan.

Premier, still on Annually, is $234 a month per location, marked normally $293. The card adds unlimited professionals and still lists 250 free texts, 1,000 free email blasts, and 50 GB storage. Prestige is $328 a month per location, marked normally $410, and the card calls it the most popular. That card lists Premier plus the forms add-on, 2,500 free texts, 10,000 free email blasts, and 100 GB storage. The asterisk under the cards says this is a limited-time offer, fall pricing, for new customers only, and that terms apply. Enterprise is a consultation, not a printed price.

Flip the same page to Monthly, checked Nov 10, 2026, and all three numbers change. Essentials becomes $159 a month for 1 location. Premier becomes $260 a month per location, normally $325. Prestige becomes $364 a month per location, normally $455. The included lists stay the same either way. So a small nail salon that stays within five bookable calendars and one location is looking at Essentials: $143 a month if you pay annually, or $159 a month if you pay monthly. Premier is the next step once the shop needs a sixth bookable calendar, a second location, or unlimited professionals.

Two add-ons sit outside those cards. Forms are listed starting at $65 per month per location. Prestige includes the forms add-on, while Essentials and Premier don't list it among their included lines. The compare table prints the same card-processing line on Essentials, Premier, and Prestige: starting at 2.65%, or as low as 1% with Boulevard Offset. The pricing FAQ says Offset lets clients pay a 3% fee on credit card transactions while the business pays 1% to process them. Email blasts past the free allowance are $0.01 per email. This page does not add the forms fee, the processing rate, and Beau into one invented monthly total.

Lower starting prices

For a small nail salon, a Boulevard alternative is a book whose published starting price sits below Essentials. These are different products. Some come with a register, a marketplace, or a per-person fee. Check how each one meters before you compare the first number.

Mangomint, on mangomint.com/pricing, checked Nov 10, 2026, is $120 a month per location plus $10 a month per user. The FAQ says anyone with a profile counts, including service providers and front desk, and a later line says a booth renter on the account counts too. Text and email appointment reminders are included. In-person cards are 2.45% + 15¢. Virtual payments are 2.90% + 30¢. The FAQ says you can create a free trial account. That trial is Mangomint's. AIVA has no free trial. For the longer Mangomint comparison, see Mangomint vs Boulevard.

Vagaro, on vagaro.com/pro/pricing, checked Nov 10, 2026, shows $30.00 and $23.99 a month next to a staff control that runs from 1 ("Just Me") through 7+. The page labels $23.99 an exclusive rate for the first 6 months. This article quotes the price printed on load. It doesn't drag the control and invent a five-tech invoice. A FAQ on that page says each bookable calendar license you add to a business location costs $10 (US), up to seven licenses, and that once you hit seven, you can add more employees at no extra cost. The same page lists Forms at $10 a month and Online Shopping Cart at $10 a month. If Vagaro is the book you might leave, the wider list is Vagaro alternatives.

Fresha, on fresha.com/pricing, checked Nov 10, 2026, lists Independent at $19.95 a month for one-person businesses, with one team member. Team is $14.95 per bookable team member per month, with team members marked unlimited. New clients from the Fresha marketplace cost a one-time 20% commission with a $6 minimum. Returning marketplace clients are marked free, and so are Direct, Facebook, and Instagram bookings. In-person payments are 2.29% + $0.20 per transaction, plus $0.10 per Tap to Pay authorization. Fresha prints a trial on the Independent and Team cards. That trial is Fresha's. The narrower page is Fresha alternative.

GlossGenius, on glossgenius.com/pricing, checked Nov 10, 2026, shows Standard at $28 a month, or $24 a month billed annually, and says you save 14%. The card reads "essential tools for businesses just starting out" and doesn't print a headcount. Gold is $56 a month, or $48 a month billed annually, for businesses up to 9 staff. Platinum is $168 a month, or $148 a month billed annually, for teams of 10 and up, and says you save 12%. The FAQ says Standard starts at $24 a month, Gold at $48, and Platinum at $148, and that Platinum includes unlimited team members. The compare table leaves the Staff Management cell blank on Standard, then labels Gold "Teams of fewer than 10" and Platinum "Teams of 10+". The FAQ says GlossGenius doesn't offer a free plan, but you can try any plan free for 14 days with no credit card. That trial is GlossGenius's. In-person processing in the FAQ is 2.4% + $0.15. The head-to-head with Vagaro is GlossGenius vs Vagaro.

Square Appointments, on squareup.com/us/en/appointments/pricing, checked Nov 10, 2026, lists Square Free at $0 a month per location, Square Plus at $49 a month per location, and Square Premium at $149 a month per location. The locations note says the monthly fee for Plus and Premium applies to each location. The FAQ says Square Free has no monthly subscription, and you pay processing fees when you run a card. In-person tap, dip, or swipe is 2.6% + 15¢, 2.5% + 15¢, and 2.4% + 15¢ across the three columns. The page lists unlimited staff calendars among the appointments features and doesn't print a per-staff software fee. Plus and Premium each offer a free 30-day trial. That trial is Square's.

Booksy, on biz.booksy.com/en-us/pricing, checked Nov 10, 2026, is $29.99 a month plus tax, plus $20 a month for each additional team member. The FAQ says the same thing. The page says the core subscription includes the features, with no higher tier for more features and no monthly feature add-on fees. It also says the plan includes 2,000 free SMS marketing messages a month, and that appointment confirmations and reminders are always free. Card reader processing is 2.49% + $0.10. Mobile payments and keyed entry are 2.69% + $0.30. Booksy prints a 14 day trial. That trial is Booksy's. The narrower page is Booksy alternative.

The phone

The book and the phone are two different jobs. A tech with gel on the brush can't pick up. Boulevard's plan cards don't include the AI receptionist. On joinblvd.com/features/ai-receptionist, checked Nov 10, 2026, Beau is described as built into Boulevard. The FAQ asks whether Beau is included in the subscription and answers with a price: $125 a month per location for 200 minutes, then $0.60 a minute. Boulevard says it will let you know when minutes are running low, and that prices may be subject to change. The same FAQ says Beau's core job is making sure no call goes unanswered, and that if someone is ready to book, she sends an appointment link with the service requested. Setup on that page is call forwarding. The page doesn't say which languages Beau speaks, so this page won't guess.

The other books publish their own phone tools, checked Nov 10, 2026. Mangomint's Mira page says Mira answers calls and texts and can book, reschedule, and cancel inside Mangomint. The price block on that page lists Phone at $70 a month per line and says it's required to use Mira. Fresha's pricing page lists AI Concierge in two rows: messaging only at $29.95 a month per location, and calls plus messaging at $99.95 a month per location, with unlimited messaging, 200 minutes included per location, then $0.60 a minute. GlossGenius lists Reception by GlossGenius at $50 a month. The card says it answers every call, replies to every text, 24/7, and books into the GlossGenius calendar. Square's appointments pricing page says Square Assistant lets customers reply to SMS appointment reminders to confirm, cancel, or change, and the calendar updates. It doesn't print a separate monthly price for Square Assistant. Vagaro's pricing page describes Vera as an AI assistant that helps automate marketing, fill empty slots, write descriptions, and communicate with clients. It doesn't print a separate receptionist price next to that description. Booksy's features page says every feature is included with the subscription, and it describes an automated receptionist that picks up and completes the booking. The dedicated page, AI receptionist beta, says "Get early access" and doesn't print a separate monthly price.

AIVA answers callers in English only. AIVA does not answer callers in Spanish, Vietnamese, Chinese, or Korean. You can read this page in Spanish or Vietnamese, but the phone voice stays in English. If a caller needs another language, AIVA is not the right tool for that call.

AIVA is $200 one-time. No free trial, no monthly fee, no contract. That one payment covers a dedicated number, training on your menu and policies, calendar setup, and call forwarding, plus 100 voice minutes and 1,500 SMS. After that, voice is $0.35 a minute and SMS is $0.035. The add-on section on bukkii.ai/pricing, checked Nov 10, 2026, labels those packs as never expiring. She texts the appointment once it's booked. She doesn't auto-text someone who already hung up. Setup is call forwarding. This page does not describe number porting. The number on your door stays with your carrier. Hear the English voice at (215) 791-6766. Get started.

Where Bukkii fits

Bukkii Calendar is the book. It's not a salon register, and it's not a replacement for Boulevard's front desk. On bukkii.ai/pricing, checked Nov 10, 2026, Calendar is free for up to 3 staff and includes the booking website. The $20 a month plan adds unlimited staff and customers, plus Reserve with Google. Email reminders come with the $20 plan. Calendar does not answer the phone. The Calendar $20 card does not list a deposit. The compare table on that page marks No-show / AI deposit in the AI Receptionist column, not the Calendar $20 column, and it doesn't print a dollar amount on that row.

AIVA books on Bukkii Calendar. This page does not claim that AIVA or Bukkii Calendar writes the appointment into Boulevard, Mangomint, Vagaro, Fresha, GlossGenius, Square, or Booksy. If your gel and fill book has to stay in one of those, keep it there. If the shop is going to keep its book on Bukkii, Free covers up to 3 staff and the booking website, and $20 a month is the step up for a fourth tech, email reminders, and Reserve with Google. If you want the phone covered, that's AIVA at $200 one-time, in English only.

Final verdict

Stay on Boulevard if you run an established, higher-end salon or spa and you want the premium front desk the plan cards describe. Essentials, at $143 a month billed annually or $159 a month on the monthly toggle, covers one location and up to five bookable calendars, with texts, email blasts, and storage printed on the card. Premier and Prestige are the step up: unlimited professionals, a per-location price, and a fall offer for new customers that the page marks against a higher "normally" price. Prestige is the card that includes the forms add-on. Beau sits on top of that account at $125 a month per location for 200 minutes. That's a platform purchase, and it fits a front desk that wants all those tools in one login.

A small nail salon whose list is the book, the card reader, and maybe the phone is shopping in a different tier. Mangomint starts at $120 a month per location plus $10 per profile. Vagaro shows $23.99 a month for the first 6 months beside $30.00, then $10 (US) for each added bookable calendar, up to seven. Fresha starts at $19.95 a month for one bookable person, or $14.95 per bookable team member. GlossGenius Standard is $24 a month billed annually. Square Free is $0 a month per location, though you still pay the processing rate on that column. Booksy is $29.99 a month plus $20 for each added team member. Each of those meters works differently, and each vendor's AI phone tool, where one is published, is either an add-on or an early-access page, with its own price or no separate price printed.

Bukkii Calendar fits a shop that will keep its book on Bukkii. Free covers up to 3 staff and the booking website. $20 a month covers unlimited staff and customers, email reminders, and Reserve with Google. It doesn't answer the phone, and it isn't Boulevard's register, memberships, or forms. The phone is AIVA at $200 one-time, in English only. Get started. Both are on the pricing page.

FAQ